Retailers Try Offering Expertise Online Along With Products by IAN MOUNT

By IAN MOUNT

In order to gain the attention of search engines, companies are turning to “content marketing” like blog posts on relevant subjects, but the benefits are hard to pin down.

Published: December 25, 2014 at 12:00AM

from NYT Business Day http://ift.tt/16QqnQR

from WordPress http://ift.tt/1sYe7lO

via Hadi Aboukhater