Adidos and Hotwind? In China, Brands Evoke Foreign Names, Even if They’re Gibberish by DAN LEVIN

By DAN LEVIN

Eager to glaze their products with the sheen of international sophistication, many homegrown retail brands use a non-Chinese name to suggest being foreign.

Published: December 27, 2014 at 12:00AM

from NYT Business Day http://ift.tt/1BbEzgl

from WordPress http://ift.tt/1ATr8Uc

via Hadi Aboukhater