Quenching Consumers’ Thirst for ‘Authentic’ Brands by MATTHEW HUTSON

By MATTHEW HUTSON

Companies are highlighting their heritage as a way to attract shoppers who value ritual and tradition.

Published: December 28, 2014 at 12:00AM

from NYT Business Day http://www.nytimes.com/2014/12/28/business/quenching-consumers-thirst-for-authentic-brands.html

from WordPress https://hadiaboukhater.wordpress.com/2014/12/27/quenching-consumers-thirst-for-authentic-brands-by-matthew-hutson/

via Hadi Aboukhater