With ‘Hunger Games’ Campaigns, Lionsgate Punches Above Its Weight by BROOKS BARNES

By BROOKS BARNES

In its campaigns for the “Hunger Games” films, Lionsgate’s tiny marketing department has used mastery of social media and a culture of risk-taking to dazzle the legacy studios.

Published: November 24, 2014 at 12:00AM

from NYT Business Day http://ift.tt/1zgobKb

from WordPress http://ift.tt/1utD73i

via Hadi Aboukhater