By BROOKS BARNES
To combat declining attendance, movie theaters are experimenting with more immersive and interactive experiences, including moving seats, scents and precipitation.
Published: November 30, 2014 at 12:00AM
from NYT Business Day http://www.nytimes.com/2014/11/30/business/media/to-lure-young-movie-theaters-shake-smell-and-spritz.html
from WordPress https://hadiaboukhater.wordpress.com/2014/11/29/to-lure-young-movie-theaters-shake-smell-and-spritz-by-brooks-barnes/
via Hadi Aboukhater
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