Diageo Is Said to Be in Talks on Exchange of Brands With Jose Cuervo by MICHAEL J. DE LA MERCED

By MICHAEL J. DE LA MERCED

Under the proposed terms, Diageo would acquire full control of the fast-growing Don Julio tequila brand from Cuervo, as well as a cash payment. In return, Cuervo would gain Diageo’s Bushmills brand of Irish whiskey.

Published: November 1, 2014 at 12:00AM

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