Hadi Aboukhater Latest Startup Post
By Jennifer Rooney CMOs—from Silicon Valley and beyond—gathered at Kleiner Perkins Caufield & Byers’ Menlo Park, Calif. headquarters earlier this month to discuss and debate what it means to be a transformational CMO in today’s multiplatform, tech-enabled, always-on world. CMOs such as Jonathan Becher, CMO, SAP; Cammie Dunaway, U.S. and global CMO, KidZania; Guy Longworth, senior VP, head of global marketing, Sony PlayStation; and Scott Moffitt, executive VP of sales and marketing at Nintendo of America—sharing their expertise in both consumer and business-to-business marketing—explored the best practices around engaging with what featured dinner speaker and KPCB Partner Mary Meeker called not an audience, but fans. …read more
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