Hadi Aboukhater Latest Startup Post
By Hugo Moreno The use of social media to engage customers has been a top priority for marketers over the last several years. According to a 2013 study by the University of Marketing Research, 77% of successful U.S. companies use Twitter and 70% use Facebook to communicate with customers. Companies however are slowly starting to realize that frequent usage of social media outlets does not necessarily mean a better bottom line, according to “Using Social Media to Improve Customer Loyalty”, a Forbes Insights case study sponsored by SAP. …read more
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