Monday, September 29, 2014

What A CMO Can Learn From A Comic Book

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By Steve Olenski Just about a month ago I wrote a piece about a very well-known brand and its use of comic books as a means to promote a product that is not normally associated with comic books. All modesty aside and nothing to do with me, it’s an interesting read about the use of something normally not associated with marketing and/or advertising. …read more


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