Friday, October 3, 2014

Yahoo in Talks to Invest in Snapchat by MICHAEL J. DE LA MERCED and MIKE ISAAC



By MICHAEL J. DE LA MERCED and MIKE ISAAC


The investment could give Yahoo access to the messaging phenomenon and help the company become more relevant to young consumer audiences once more. It would also give Yahoo a more strategic stake in mobile technology, an area in which it has long been seen as a laggard compared with competitors like Facebook and Google.


Published: October 3, 2014 at 4:00AM


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