WVU Utilizes Social Media And Trademark Licensees To Create College Football’s Biggest Watch Party

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By Alicia Jessop, Contributor How did college football programs stay in touch with their fans before the digital age? Today, WVU is hosting its third annual Mountaineer Nation Day, to coincide with WVU’s football game versus Oklahoma State. The event is aimed at bringing together as much of WVU’s 190,000-person global fan base as possible [...] …read more

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