Monday, October 27, 2014

When Customer Service Crosses Into Creepiness (And How To Fix It)

Hadi Aboukhater Latest Startup Post


By Micah Solomon Being just a hair too clever can backfire when you’re running a business that exists in physical space. Making use of customer information you’ve captured digitally, in a way that would seem OK to a customer shopping online, where they’re sitting alone and protected by a firewall, can seem intrusive in the world of face-to-face customer service–. This in spite of the fact that your well-intentioned goal was to improve your customer service and the customer experience. …read more


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