Sunday, October 5, 2014

If the Word ‘How’ Is Trademarked, Does This Headline Need a ™ ? by JONATHAN MAHLER



By JONATHAN MAHLER


An unlikely word, one intended to highlight superior methods, has become the center of a legal struggle between a management guru and a yogurt manufacturer.


Published: October 6, 2014 at 4:00AM


from NYT Business Day http://ift.tt/ZlJmyA






from WordPress http://ift.tt/1pFjT9S

via Hadi Aboukhater

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