Monday, October 27, 2014

How Data Nourishes Agile Marketing At Kraft Foods

Hadi Aboukhater Latest Startup Post


By Avi Dan This approach, which Kraft is calling Agile Marketing, is the ability to flex with the consumer and to manage precision by getting to the consumers with the right message and the right medium at the right moment. It means moving from buying broad-based demographic targets to buying individual consumers in a manner agnostic to the medium. …read more


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