Sunday, July 27, 2014

Aiming to Reduce a Stigma, Depend’s New Pitch Is ‘Drop Your Pants’ by ANDREW ADAM NEWMAN



By ANDREW ADAM NEWMAN


A new campaign for Depend incontinence products aimed at people under 50 hopes to show that bladder incontinence is common — and not only among older people.


Published: July 28, 2014 at 4:00AM


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via Hadi Aboukhater

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