Friday, August 21, 2015

How Ben & Jerry’s Social Mission Survived Being Gobbled Up by DAVID GELLES


By DAVID GELLES

Despite a rocky start, Unilever’s acquisition of the ice cream maker became a case study in how small companies can maintain their identities inside conglomerates.

Published: August 23, 2015 at 12:00AM

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via Hadi Aboukhater

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