Lions Gate Creates Chief Brand Officer Role in Bid to Extend Franchises by BROOKS BARNES

By BROOKS BARNES

Lions Gate Entertainment named Tim Palen to the position, in a move that reflects how Hollywood studios are operating more like consumer products companies.

Published: June 24, 2015 at 12:00AM

from NYT Business Day http://ift.tt/1IbSrxz

from WordPress http://ift.tt/1K9ztZV
via Hadi Aboukhater