Thursday, June 2, 2016

Roger Enrico, PepsiCo Chief During 1980s ‘Cola Wars,’ Dies at 71 by DANIELLE IVORY


By DANIELLE IVORY

He made marketing deals with celebrities like Michael Jackson, Madonna, Cindy Crawford and Michael J. Fox to try to gain market share from Coca-Cola.

Published: June 3, 2016 at 12:00AM

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