Monday, May 16, 2016

Bill Backer, Who Taught the World (and Don Draper) to Sing, Dies at 89 by SAM ROBERTS


By SAM ROBERTS

Mr. Backer created the classic 1971 commercial for Coca-Cola with singers on an Italian hilltop proclaiming Coke as “the real thing.”

Published: May 17, 2016 at 12:00AM

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