The Ad Council Adapts to Stay Relevant in an Age of Social Action by ALINA TUGEND

By ALINA TUGEND

The longtime creator of public service announcements hopes its new eye emoji, which is part of the “I Am a Witness” campaign, will resonate with the public in a way that’s reminiscent of Smokey Bear.

Published: November 23, 2015 at 12:00AM

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