Disney’s Family Channel Aims Younger Than Millennials With New Name by BROOKS BARNES

By BROOKS BARNES

Starting in January, ABC Family will become Freeform, a rebranding that will seek viewers younger than millennials.

Published: October 7, 2015 at 12:00AM

from NYT Business Day http://ift.tt/1JQ8SLL

from WordPress http://ift.tt/1WKWVQO
via Hadi Aboukhater