Vogue Ads Skip a Step, Linking Readers to Target by SYDNEY EMBER

By SYDNEY EMBER

Using their smartphones, readers of the fashion magazine scan items tagged with Shazam’s logo to learn more or buy them immediately.

Published: August 10, 2015 at 12:00AM

from NYT Business Day http://ift.tt/1UxNu6g

from WordPress http://ift.tt/1N21Ut4
via Hadi Aboukhater